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optimizely
World's leading web optimization platform
Over quarter million experiments run
Over 6,000 customers
Customers in 50 countries, 10 languages
Kyle Rush
Head of Optimization at Optimizely
Ran optimization at Obama 2012
Conducted over 700 experiments
Guidelines
Start simple
Prioritize by ROI
Don't be afraid to fail
Always have a test running
Marketo webinar
By Kyle Rush
Made with Slides.com
Marketo webinar
2,140
Kyle Rush
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Kyle Rush