Guide to a
Winning Website

Who is This guy?

    Where To

          Start?

Target Audience?
Primary Objective?
Competitors?

(and own it)

FIND YOUR HOME!

FOUNDATIONS OF A WEBSITE

DATABASE CONTENT
CMS INTEGRATION

RAW FILE CONTENT
CODING KNOWLEDGE

DYNAMIC

STATIC

OPTIONS FOR BUILDING A WEBSITE

PROS:
    - Code Free Content
    - Full Custom Design
    - Custom Functionality
    - Personal Support
CONS:
    - Cost
    - Controlled Expandability

PROS:
    - Code Free Content
    - Fully Expandable
    - Personal Support
CONS:
    - Cost
    - Semi-Custom Design
    - Restricted Functionality

PROS:
    - Cost
    - Code Free Content
    - Fully Expandable
CONS:
   - Template Design
    - No Custom Functionality
    - Generic Support

CUSTOM PRO

Diy Pro

DIY

FIND A WEB WINGMAN

You get what you pay for

Company size does not equal quality

- Graphic Design
- Marketing
- Optimization
- Copywriting

ADDED VALUE

- Established
- Available
- History of Success
- Testimonials

RELIABILITY

- Sizable Portfolio
- Refined Quality
- Relate to Style
- Current Trends

TALENT

KNOWLEDGE

- Overall Experience
- Project Insight
- Business Foresight
- Collaborative Trust

RESPONSIVE WEB DESIGN

- 30 % of web traffic via mobile devices
- 36% of eCommerce sales via mobile
- URL consistency improves SEO
- Improved user experience on devices

WEB CONTENT IS AN ART

- Some areas of a website may require specific sizes.
- Large images used in small places drive up page size.

- Not every page needs to be a main navigation item.
- Pages within a section should be similar in layout.

- Too many images can make your page "heavy."
- Images compliment text. Text is search crawled.

IMAGE SIZING AND FORMATTING

PAGE ORGANIZATION

BALANCE OF Text & IMAGES

 Any Bank

 PayPal Pro

PayPal

 Authorize.net

 Rapid SSL

COMODO

- SSL Certificate
- Dedicated IP
- Terms of Service
- Refund Policy
- Privacy Policy
- Shipping Policy

 MERCHANT ACCT

 ---->

 Processor

 ---->

ecommerce

WEBSITE

CONTENT IS KING

Rankings can be "Guaranteed"
A site needs to be on 100 Search Engines
A specific web platform is "Best for SEO"
"Link Backs" will always improve Ranking
SEO is simply "Set it and forget it"

THE "MYTHS" OF SEO

Keyword Identification
Synergy within Page Content
Page Weight (Size /Loading Time)
Optimize for the Visitor

The ""secretS"" of seo

USING THE WEBSITE TO DRAW TRAFFIC

USING MONEY TO BUY TRAFFIC

 FIND POTENTIAL BUSINESS (PPC)

 IMPLEMENT ECOMMERCE

 OPTIMIZE CONTENT (SEO)

 DEVELOP RICH CONTENT & IMAGES

 FIND A RELIABLE WEB PROFESSIONAL

CHOOSE A TYPE OF SITE BUILD

BUY & CONTROL DOMAIN