Real-time Story Telling
with
Robin Minchom
Who are we?
- REAL-TIME STORY TELLING PLATFORM
- CREATE, PUBLISH AND SELL LIVE CONTENT
- Just Celebrated our fifth birthday
Who am I?
Robin Minchom
@robinminchom
Digital Journalism Specialist
- Train newsrooms to use ScribbleLive
- Advise on real-time strategy
- Study liveblogs from around the world
What are we talking about?
- Why real-time?
- Great story telling in real-time
- Introduction to the SCRIBBLE MARKET
- Syndication case studies
INCREASE YOUR REACH
Why real time Platforms?
- Immediacy and expertise
- Incorporate conversation from the web
- Variety of different content
Live Blogging - Digital Journalism's Pivotal Platform
Neil Thurman and Anna Walters
unique visitors:
233% higher (articles)
219% higher (galleries)
Page views:
300% higher (articles)
Engagement!
Chris dannen
editor of
fast company co.labs
"number one metric"
How long is a reader on your page?
13 minutes
Syndication
does it work?
offered on the scribble market
picked up by a number of properties across the Us
enables organisations of
all sizes to publish expert
live events
and allows them to customise
with local content
THE BETTER THE CONTENT
THE LONGER THEY STAY
"23 MINUTES"
obama inauguration
Associated press
testing the scribble market
picked up by over
100 publications
in our network
Journalism Conference
Days of presentations with speakers including:
- anthony de rosa
- harper reed
- yoani sanchez
my colleague lillo was also there,
leading a team of real-time reporters
for scribblelive
They put their coverage on the
scribble market
10 x more page impressions
9.5 x more page views
syndicated live to
dozens of properties
17 x more uniques
14 x more page views
Picked up by over 50 publications around the world, including:
- MSN INTERNATIONAL
- YAHOO
- STAR MEDIA GROUP
- GRUPPO EDITORIALE L'ESPRESSO
- LE SOIR
- NETTAVISEN
within hours:
hundreds of millions of
uems
the scribble market
will continue to grow
now is the time to establish yourself as a leading
producer of
real-time content
thanks for your
attention!!
questions??
@robinminchom
deck
By minchom
