User Experience Design
On Purpose
http://slid.es/juanojeda/intentional-ux
Hi, I'm Juan
User Experience Developer, Kiandra IT
-
8 years designing experiences
- 25 years experiencing designs
Every Product
Has a User Experience
What is the User Experience?
User Interface
Visual Design
User Pathways
Information Architecture
Copy Writing
Risk/Reward Perception
Behaviour Management
Social Reference
Understanding the Product
And more...
User Experience
(a definition)
A person’s perceptions and responses that result from the use or anticipated use of a product, system or service.
ISO 9241-210 (2010)
How do we
turn this ...
... into this ...
... and not this?
Design
(Another definition)
A specification of an object, manifested by some agent, intended to accomplish goals, in a particular environment, using a set of primitive components, satisfying a set of requirements, subject to some constraints.
Ralph & Wand (2009)
Design is merely the set of decisions you either make or set aside when you create your product. You cannot not design.
Hall (2014)
Every Product
Has a UX Designer
and if you don't know who it is, it might be you!
Intentional UX Design
(a simple-and-in-no-way-comprehensive guide)
- Remember your goals (user AND business)
-
Know your users
-
Understand your environment
-
Define your constraints
Remember your Goals
(Tool: User stories)
- Define your overall goals (users AND business)
- State your goals for every feature
- Who does this help?
- Know when you've met your target
- K.I.S.S and cull
Know Your Users
!important;
(Tool: Personas)
- There's nothing worse than an imaginary persona
- Meet them any way you can (in person, data, anecdotes, approximation)
- Get to know them, deeply (goals, workflows, demographics, environment, capabilities, attitude, interactions)
- Introduce them to everybody
- Keep them in the loop!
Understand Your Environment
(Tool: Environment Profile)
- Where is your design being used? (geographic, network conditions, device)
- Know your competitors (for attention)
- Know your potential allies
- Is your app improving the user's environment?
Define Your Constraints
(Tool: design principles and patterns)
!important;
- Comes from research (users, environment, competitors)
- Lets you say NO
- Distinguishes you from competitors
- There will be exceptions - get to know them!
- Old principles may not apply
- Principles invite discussion
BONUS
Use a Toolkit!
(Tools: Frameworks, style tiles)
- Consistency is KING
- Convention over creativity
- Extend as necessary (document as you go!)
Thanks!
http://slid.es/juanojeda/intentional-ux