User Experience Design
On Purpose
http://slid.es/juanojeda/intentional-ux
Hi, I'm Juan
User Experience Developer, Kiandra IT
-
8 years designing experiences
- 25 years experiencing designs
Every Product
Has a User Experience
What is the User Experience?
User Interface
Visual Design
User Pathways
Information Architecture
Copy Writing
Risk/Reward Perception
Behaviour Management
Social Reference
Understanding the Product
And more...
User Experience
(a definition)
A person’s perceptions and responses that result from the use or anticipated use of a product, system or service.
It's ALL UX
How do we
turn this ...
... into this ...
... and not this?
Design (what is it?)
What is it?
Design
(Another definition)
A specification of an object, manifested by some agent, intended to accomplish goals, in a particular environment, using a set of primitive components, satisfying a set of requirements, subject to some constraints.
Design is merely the set of decisions you either make or set aside when you create your product. You cannot not design.Hall (2014)
Every Product
Has a UX Designer
and if you don't know who it is, it might be you!
Intentional UX Design
(a simple-and-in-no-way-comprehensive guide)
- Remember your goals (user AND business)
-
Know your users
-
Understand your environment
-
Define your constraints
Remember your Goals
(Tool: User stories)
- Define your overall goals (users AND business)
- State your goals for every feature
- Who does this help?
- Know when you've met your target
- K.I.S.S and cull
Know Your Users
!important;
(Tool: Personas)
- There's nothing worse than an imaginary persona
- Meet them any way you can (in person, data, anecdotes, approximation)
- Get to know them, deeply (goals, workflows, demographics, environment, capabilities, attitude, interactions)
- Introduce them to everybody
- Keep them in the loop!
Understand Your Environment
(Tool: Environment Profile)
- Where is your design being used? (geographic, network conditions, device)
- Know your competitors (for attention)
- Know your potential allies
- Is your app improving the user's environment?
Define Your Constraints
(Tool: design principles and patterns)
!important;
- Comes from research (users, environment, competitors)
- Lets you say NO
- Distinguishes you from competitors
- There will be exceptions - get to know them!
- Old principles may not apply
- Principles invite discussion
Mostly courtesy of (Spool, 2011)
BONUS
Use a Toolkit!
(Tools: Frameworks, style tiles)
- Consistency is KING
- Convention over creativity
- Extend as necessary (document as you go!)
Thanks!
http://slid.es/juanojeda/intentional-ux
Intentional UX
By juanojeda
