Interview Hacking
#luxatx
$ whoami
@earthtravis
README.md
- Bachelor of Business
- Enterprise Experience
- Master of Technology
- Passion for Startups
Why
Test Assumptions
Building Channels
Gold Mining
Problem
You KNOW you should.
Getting to know customers is HARD!
#intentions
Nurture v. Kill
Excuses
The Survey SUcks!
for qualitative information
The Easy Way
Answers Are Assumptions
Research = Opinions and Preferences
Need = Interactions and Behaviors
Fumblerooski
Exponential Learning
Broken Dreams
Qualified Leads
Solution
#custdev
organizing search for repeatable and scalable business model
AKA TTYFC
Any > None
Hacking
intimate understanding of the internal workings of a system
ExPeriments
verifying, refuting or establishing the validity of a hypothesis
Core of Lean
Accountability
Evidence
Interviews
Problem > Solution > MVP > Features > Products
Many
Often
MVP
Least Effort
Next Step
Process
Hypothesis
Preparation
Execution
Documentation
Tools
Case Study
Script
Live Demo
Listen
subtext and overtones
think and share
active techniques
Next Steps
Lay Some Pipe
Just Do It
Iterate
-
Persona
-
Script
Lessons Learned
#custdev is hard!
Team Sport.
Learning is exponential.
Test assumptions.
Build channels.
Mine gold.
Make friends.
Repeat and scale.
Thank You
Contact: earth2travis
Deck: slid.es/earth2travis/interview-hacking
Attribution
- Ru Paul: http://www.theplace2.ru/photos/RuPaul-md4470/pic-370334.html
- Keith: http://farm9.staticflickr.com/8067/8244987000_84e1048b0f_b.jpg
- Lennie: http://cdni.condenast.co.uk/960x1440/o_r/OfMiceAndMen_GQ_12Nov12_rex_b_960x1440.jpg
- Blood: http://static.squarespace.com/static/51b76e61e4b027f4a2d184c4/51bf47ece4b090c42fe67a72/51bf47efe4b090c42fe67a78/1371490372967/Blood%20Bath.jpg
- Relativity: http://i.livescience.com/images/i/000/036/084/i02/gen-relativity.jpg
- Fued: http://static2.businessinsider.com/image/4fcbd50fecad04e62b000023/family-feud-host-richard-dawson-dies-at-79.jpg
- Richmeiser: http://grouchymuffin.files.wordpress.com/2012/02/richmeister.jpg
- Solution: http://images.wisegeek.com/blue-liquid-with-pipette.jpg
- Matrix: http://www.b2egroup.net/wp-content/uploads/2013/09/matrix.gif
- Frankenstein: http://th05.deviantart.net/fs71/PRE/i/2010/295/5/1/frankenstein_by_orion12212012-d31a145.jpg
- Pipeline: http://i.bnet.com/blogs/trans_alaska_pipeline_1800x1800.jpg
- Labron: http://donandjerrys.files.wordpress.com/2012/12/lebron-closeup-horiz-mctjpg-4724b2c543167698.jpg
- Fords: http://my-forex-trading-room.com/wp-content/uploads/2013/03/1926-ford-model-t-assembly-line.jpg
- SnapOn: http://home.comcast.net/~alloy-artifacts/Photos/tools/snapon_38dr_f70_ratchet_31_f_cropped_inset2.jpg
- Cloud: http://upload.wikimedia.org/wikipedia/commons/7/79/Operation_Upshot-Knothole_-_Badger_001.jpg
- Stairway: http://fc04.deviantart.net/fs71/i/2011/220/4/5/stairway_to_heaven_by_z0h3-d3ih47q.jpg
- Dunce: http://slant.investorplace.com/files/2012/12/duncecap.jpg
Interview Hacking
By tRavIs McCutcheon
