The Walt Disney Strategy allows you to look for your business idea from different perspectives.

Dreamer

Realist

Critic

Imagine that everything is possible and there are no limits in achieving your goals.

Think about how, when, with who you will achieve your goals. Consider what do you need to do that?

Think about risks, negative sides of your business idea. Ask yourself: What could possibly go wrong?

Think for a moment...

 I'm a dreamer... 

 If I knew I couldn't fail I would...

If I could do everything I would...

If I had 1 million $ I would...

If everything would be possible, I would...

What will I feel, if that dream comes true?

What will happen, if that dream comes true?

How it will influence my live?

...

How can I make it come true?

What steps I need to overcome?

What I need to complete it?

What recourses have I got?

What need to be done first?

Who can help me with that?

What's the time frame?

...

 So how will I do that... 

 I'm not a pesimist,
 I'm well informed optimist... 

How can I make it comes true?

What steps I need to overcome?

What I need to achieve it?

What recourses have I got?

What need to be done first?

Who can help me with that?

What's the time frame?

...

The Walt Disney Strategy 

DREAMER

REALIST

CRITIC

GOOD PRODUCT

If you're the only one person in your team - play the roles of dreamer, realist and critic. Try to focus on just one role in the same time.


Composing a team to product management take it into account. The team composed only with dreamers won't go far, the same with critics.


People have natural tendency to take one of the roles. Observe yourself and other people in your product team. Try to match tasks best with people.

Tips

Usage

  • Product management

  • Objectives Management

  • Increasing self-awareness

  • Team management (team building, working group composing), 

  • Creative work (i.e. advertising campaigns, slogans, working on conceptions/ideas)

Exercise

Think and write down your life goal / the hugest dream.

Ask yourself:
What is your biggest dream?

Dreamer

Try to play for a moment a...

Realist

Critic

Ask yourself their questions and refine your goals.

Beata Mosór-Szyszka

beata@lunarlogic.io

Walt Disney Strategy

By Beata Mosór

Walt Disney Strategy

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